The BioRow Vision: To continue the process of creation of this World by means of discovering new phenomena and inventing new things, even in such a "simple" thing as rowing The BioRow Mission: To help those rowing people, who are curious enough, to improve rowing technique and row smarter and faster, by means of essential measurements, objective analysis and practical feedback. About what BioRow does, definitions of rowing power, rowing power measurements, classification of sport technology and technology methods, an estimation on rowing instrumentation, immediate feedback in rowing, BioRow™ developments in instrumented oarlocks - e.g. BioRow™ handle force sensors, stretcher sensors and other BioRow™ developments and measurement & feedback systems. Conclusions: - We live after the 3rd industrial revolution, in the era of booming technologies, so ability to handle information is critical for success; - "Gadgets" and "gizmos" are getting more and more accessible, practical and easier to use; - Technologies not always play positive role in our culture, practical habits and rowing technique; - It is very important to choose the most valid and informative variables to measure, and give them correct interpretation, reliably related to rowing performance.
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