Of course coaches that have better developed, subtler, and more sophisticated people skills can make use of a variety of emotions to get even better control of their athletes. This is the approach employed by many successful modern coaches, possibly because the modern athlete has usually been brought up differently from athletes of the past, and may be less amenable to the use of simple force. Or maybe they just do so because it`s more politically correct than using only force. In any case, its successful application is not easy and generally requires that the coach be smart, perceptive, flexible, and have delicate touch while simultaneously remaining strong enough to enforce consistent team rules and discipline.
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