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Analysis of modern sports marketing of post-Olympic era
There is a long history for sports as a marketing vehicle. With enormous business opportunities and expanding market, Chinese enterprises, large and small, are taking advantages of "in-depth marketing" to build their brand names with all their resources and promote sustained development of modern sports marketing.
© Copyright 2011 Journal of Human Sport & Exercise. University of Alicante. All rights reserved.
| Subjects: | |
|---|---|
| Notations: | management and organisation of sport sport history and sport politics |
| Published in: | Journal of Human Sport & Exercise |
| Language: | English |
| Published: |
2011
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| Online Access: | http://doi.org/10.4100/jhse.2011.62.18 |
| Volume: | 6 |
| Issue: | 2 |
| Pages: | 378-384 |
| Document types: | article |
| Level: | advanced |