4022315
Analysis of modern sports marketing of post-Olympic era
(Analyse des modernen Sportmarrketings in der nach-olympischen Ära)
There is a long history for sports as a marketing vehicle. With enormous business opportunities and expanding market, Chinese enterprises, large and small, are taking advantages of "in-depth marketing" to build their brand names with all their resources and promote sustained development of modern sports marketing.
© Copyright 2011 Journal of Human Sport & Exercise. University of Alicante. Alle Rechte vorbehalten.
| Schlagworte: | |
|---|---|
| Notationen: | Leitung und Organisation Sportgeschichte und Sportpolitik |
| Veröffentlicht in: | Journal of Human Sport & Exercise |
| Sprache: | Englisch |
| Veröffentlicht: |
2011
|
| Online-Zugang: | http://doi.org/10.4100/jhse.2011.62.18 |
| Jahrgang: | 6 |
| Heft: | 2 |
| Seiten: | 378-384 |
| Dokumentenarten: | Artikel |
| Level: | hoch |