4021299

Comparative study of the post-Olympiad economic strategy of previous Olympic games

(Vergleichende Studie der post-olypmpischen Wirtschaftsstrategie vergangener Olympischen Spiele)

Introduction: The Olympic economy is a unique economic phenomenon. It moves forward with a massive people stream, financing stream and information stream. The nature of the Olympic economy is therefore likened to "attention economy". If the post-Olympiad economy comes forth with the "siphon effect", it will increasingly pull down the economy. The purpose of this paper is to perform a comparative analysis of the strategies used by previous Olympic Games and the post-Olympiad economy. It also presents an analytical review of the respective strategies in order of precedence, and points out their experiences and lessons which the Beijing Olympiad can take for reference.
© Copyright 2008 2008 International Convention on Science, Education and Medicine in Sport: Proceedings, Vol. III. Veröffentlicht von People´s Sports Publishing House. Alle Rechte vorbehalten.

Bibliographische Detailangaben
Schlagworte:
Notationen:Leitung und Organisation Sportgeschichte und Sportpolitik Sozial- und Geisteswissenschaften
Veröffentlicht in:2008 International Convention on Science, Education and Medicine in Sport: Proceedings, Vol. III
Sprache:Englisch
Veröffentlicht: Guangzhou People´s Sports Publishing House 2008
Online-Zugang:http://www.brunel.ac.uk/374/Sport%20Sciences%20Research%20Documents/v3part1.pdf
Seiten:8-9
Dokumentenarten:Kongressband, Tagungsbericht
Level:hoch