E-Journal "Cyber Journal of Sport Marketing" mit folgenden Artikeln: Volume 1, Number 1, January 1997 An Investigation Of The Influence Of Sales Promotion Activity On Consumer Gambling Behaviour. Wayne Thomas (Griffith University) An Exploration of Sponsorship Awareness by Product Category and Message Location in Televised Sporting Events. Nigel K. Ll. Pope and Kevin E. Voges (Griffith University) Source Expertise and Attractiveness of Celebrity Endorsers: a Literature Review. Megan Rex (Griffith University) Gender Differences in Cognitive Functioning: a Literature Review. Toni Bush (Pacific Sports Entertainment) Volume 1, Number 2, April, 1997 A Proposed Format For The Management Of Sport Marketing Web Sites, Nigel K. Ll. Pope and Edward J. Forrest (Griffith University). A Look At The Corporate Sponsorship Decision-Making Process, Kristie McCook, Douglas Turco, Roger Riley (Illinois State University) Using Evolutionary Algorithm Techniques for the Analysis of Data in Marketing, Kevin Voges (Griffith University) Professional Rugby League in Australia: A Case Study in Sponsor Awareness, Rudi Meir, David Arthur, J. Tobin and Claire Massingham (Southern Cross University, Lismore) Volume 1, Number 3, July, 1997 Marketing Orientation In Minor League Baseball, Jeffery D. Derrick (Illinois State University) Touchdowns and Fumbles: Urban Investments in NFL Franchises, Douglas M. Turco and Tony Ostrosky (Illinois State University) The Ethics of Ambush Marketing, Denise Doust (Griffith University) Not Everybody Wants a Meat Pie!, Melina Mulherin (Griffith University) Volume 1, Number 4, October, 1997 The Effect of Emotions On The Memory Of TV Commercials Rodoula Tsiotsou (Ph.D) Democritus University of Thraki Are we there yet? Understanding the impacts of competitive vacations Douglas M. Turco (PhD) Illinois State University Sports Promotion & The Internet Raechel Johns (Griffith University) Does Sport Sponsorship Have A Direct Effect On Product Sales? Glenn A. Wilson (Griffith University) Volume 2, Number 1, January, 1998 An Examination Of The Content Of Official Major League Baseball Team Sites On The World Wide Web, Matthew T. Brown (University of Northern Colorado) The State of Celebrity Endorsement in Sport, Amy Dyson and Douglas Turco (Illinois State University) Overview of Current Sponsorship Thought, Nigel Pope (Griffith University) Volume 2, Number 2, April, 1998 The Benefits of Sponsoring Success: An Analysis of the Relationship Between Television Exposure and the Position of the Motorcycle Rider. Dave Arthur, Garry Dolan and Michael Cole (Southern Cross University, Lismore, Australia) Patterns of Recreational Sport Participation within the Adult Population in Greece, Konstantinos Alexandris (University of Manchester Centre for PE and Leisure Studies) Motivations for Donation to Athletic Programs,Rodoula Tsiotsou (Ph.D) Hellenic Basketball-Clubs Association and Democritus University of Thraki Volume 2, Number 3, July, 1998 Names in Lights: corporate purchase of sport facility naming rights , Dr. Larry M. McCarthy (Department of Recreation & Sport Management, Georgia Southern University) and Dr. Richard Irwin (Bureau of Sport and Leisure Commerce, Department of Human Movement Sciences and Education, University of Memphis) Hierarchical Log Linear Analysis: An application to Sponsorship, Pascale G. Quester PhD (University of Adelaide), Cam Rungie (University of South Australia) Green and Gold: Tourism relations between the Green Bay Packers and the host community Douglas Michele Turco, Ph.D. (Bureau of Tourism & Recreation Research at Illinois State University) Choonghoon Lim, M.S. (Bureau of Tourism & Recreation Research at Illinois State University) Volume 2, Number 4, October, 1998 A New Image: Female Athlete-Endorser, Frank R. Veltri, Ed.D. (University of Oklahoma) and Steve A Long (Southern Illinois University) Making Special Events Special, Tanya Lyon (Griffith University) An Examination of Demographic and Psychographic Profiles of the Sport Tourist, John Douvis (University of Connecticut) Aminuddin Yusof (University of Connecticut) Stavros Douvis Ph.D. (University of Athens) Volume 3, Number 1, January, 1999 Product bundling and causes of attendance and non-attendance in Live professional sport: a case study of the Brisbane Broncos and the Brisbane Lions. Dave Robertson M.Mkt.Mgt. and Nigel Pope PhD (Griffith University) A Multiple Product Endorser can be a Credible Source, Andrew Redenbach (Griffith University) Soccer in Australia - What`s going wrong? Damon Kobe (Griffith University) Volume 3, Number 2, April, 1999 Colour Does Matter! An Investigation of Colour in Sport, Amanda Allegos and Helen Allegos (RMIT University) Extinguishing the Fires: Crisis management in sport marketing, Patrick O`Beirne and Stephen Ries (RMIT University) Marketing Golf to Generation X, Marcus Whelan (Royal Melbourne Institute of Technology) Volume 3, Number 3: July, 1999 Successful Sponsorship: A Marriage between Sport and Corporations for the Next Millennium Philip S. T. Cheng PhD (National Taiwan Normal University) and David K. Stotlar EdD (University of Northern Colorado) Corporate Sponsorship: a necessary evil in collegiate athletics today David Cutler (Springfield College) Celebrity Endorsement: Advertising Agency Managers` Perspective B. Zafer Erdogan (Dumlupinar University, Turkey) and Michael J. Baker, Professor of Marketing (University of Strathclyde)