This paper introduces a new perspective on the fostering of innovation in sports. Point of departure is the concept of holistic innovation, a complement to existing innovation concepts especially useful for radical innovation in complex settings. On this basis, a methodology to support systematic work on such innovation ventures, the Innovatorics, is introduced. The paper concludes with discussing some more general considerations regarding the fostering of successful innovation. Key words: innovation, innovation management, holistic innovation, vision.
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