Engaging with learning and development opportunities is the hall mark of a committed lifelong learner. In this study, we aimed to highlight the benefits of the learning and development achieved by participating coaches on the Olympic Solidarity (OS) Tennis programme. This coach development programme is a joint venture between OS, the International Tennis Federation, and its member nations to deliver certification courses for the coaches of advanced as well as high-performance players. This study is presented in two progressive parts: a web-based survey (Part 1) and semi-structured interviews (Part 2). In Part 2, we interviewed 12 participants from 12 different countries and four coach developers/tutors involved in programme delivery. The coaches in Part 1 were characterised by long-term engagement with tennis coaching and enhancing their own learning and development. Statistical analyses showed no significant difference between any of the variables examined. The interview analyses revealed three main themes: direction and strength of effort; perceived status and prestige of completion; and positivity and purpose. We conclude by discussing short-, medium-, and long-term advantages coaches identified from the programme.
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