The effect of COVID-19 risk perception on tourists' travel intention to a mega-sport event host country: the 2020 Tokyo Olympic Games and the tourists from a neighbouring country

(Der Einfluss der COVID-19-Risikowahrnehmung auf die Reiseabsicht von Touristen in ein Land, in dem ein Mega-Sport-Event stattfindet: die Olympischen Spiele 2020 in Tokio und die Touristen aus einem Nachbarland)

The postponement of the 2020 Tokyo Olympic Games critically impacted the sport tourism and hospitality industries in the host country due to the threat of infectious disease, COVID-19. There is, however, a lack of empirical research on how risk perceptions toward infectious disease affect travel intention to a mega sporting event destination. This study aims to examine the effect of risk perception toward COVID-19 on behavioral intention to travel to a host region. This study specifically focuses on the COVID-19 risk perception of potential tourists from a neighboring country, South Korea, and their intention to travel to Japan, the host country. Employing the case of the 2020 Tokyo Olympic Games, this study addresses the effect of South Korean tourists' COVID-19 risk perception, on travel anxiety, travel safety, and intention to travel to a host region. In our results, COVID-19 risk perception was found to have a negative effect on travel intention, while travel safety positively affected travel intention. The findings suggest that the sport event tourism destination with as infectious disease risk had a strong negative impact on tourists` travel intention beyond the geographical advantage in which tourists can perceive a neighboring country as an easy-to-go-to destination. In addition, this research calls upon the efforts of event hosting organizations to provide a safe image for potential tourists in order to mitigate economic losses.
© Copyright 2021 CAUTHE 2021: Transformations in Uncertain Times: Future perfect in tourism, hospitality and events : Proceedings of the 31st Annual Conference. Veröffentlicht von CAUTHE. Alle Rechte vorbehalten.

Bibliographische Detailangaben
Schlagworte:
Notationen:Organisationen und Veranstaltungen
Tagging:Coronavirus Pandemie Reise
Veröffentlicht in:CAUTHE 2021: Transformations in Uncertain Times: Future perfect in tourism, hospitality and events : Proceedings of the 31st Annual Conference
Sprache:Englisch
Veröffentlicht: CAUTHE 2021
Online-Zugang:https://www.ucviden.dk/ws/files/115728869/CAUTHE_2021_Conference_proceedings.pdf%23page=536
Seiten:535
Dokumentenarten:Kongressband, Tagungsbericht
Level:hoch