Recently, Red Bull went down to one of Mexico`s ocean shores to conduct a series of scientific experiments, where they would beta test new technologies on their surfing athletes and push the sport of surfing forward. Science, naturally, pervades surfing in a sundry of elements, including weather conditions, swell models, and wave mechanics. Their objective was to implement high-tech equipment in order to further propel the development of these new technologies, especially under real life parameters and not confined in a incubated state. By probing the technology`s functionality and producing tangible outcomes, the takeaways, in theory, will serve as a framework to improve athletic performance in the water as well as sports played on land. The types of technologies explored ranged from video, the AirDog drone, motion-capture sensor by Notch, Trace`s surf session tracker, PPS pressure-sensing booties, and wearable-sensing`s dry EEG. Yet, arguably the most intriguing experimentation that opened eyes-literally and figuratively-pertains to eye-tracking technology from SensoMotoric Instruments (SMI), a German-based leader in dedicated computer vision applications.
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