Athletes use imagery to achieve various outcomes however, minimal attention has been given to the emotional experience of engaging in imagery or the meanings they attribute to their images. The purpose of the present study was to examine how athletes` use, awareness, and meaning of their imagery evolved over the course of a sport season. Twelve university volleyball players (six male, six female) participated in the study. Semi-structured interviews were conducted and the Motivational Imagery Ability Measure for Sport (Gregg, M., & Hall, C. (2006) Measurement of motivational imagery abilities in sport. Journal of Sport Sciences, 24, 961-971. https://doi.org/10.1080/02640410500386167) was administered at four time points across an eight-month volleyball season. The semi-structured interviews asked questions to uncover the meaning and purpose behind the athletes` imagery use and the role of emotion in their imagery in the context of Cumming, J.,& Williams, S.E. (2013)Introducing the revised applied model of delibe rate image ryuse for sport, dance, exercise, andreh abilitation. Movement & Sport Sciences Science & Motricité, 82,69-81. https://doi.org/10.1051/sm/2013098 revised Applied Model of Deliberate Imagery Use. Athletes found it easier to form images related to arousal regulation by the end of the season, |2(3) = 8.13, p =.04. Themes that emerged from the interviews supported the revised Applied Model of Deliberate Imagery Use in a sport context and included imagery factors of where, when, what (content), why (function), personal meaning, imagery ability, differences in content and function, and outcomes.
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