I. Following a lower than expected medal total at the London 2012 Olympic Games, British Swimming undertook a comprehensive Performance Debrief exercise. This was led by a panel of internal and external representatives, took place through September and October 2012 and followed an agreed six phased methodology comprising statistical analysis and range of iterative consultation activities with more than 80 stakeholders including athletes who competed at the Games. II. British Swimming has consistently delivered on all of its medal targets for senior team events since the start of the quadrennial cycle up to London 2012. Shortfalls in London are therefore the exception, not the rule. As a result the primary focus of the Debrief was on the period post the selection trials (March 2012) through to the Games. Establishing why a programme with an established track record of delivery did not realise the medal outcomes expected was the primary line of inquiry. III. The Debrief has been conducted in the context of a number of positive outcomes in London. Specifically: the highest number of finalists ever at an Olympic Games (23) half of Britain`s finalists finishing in the top 5 one of only three nations to place teams in five of the six relay finals one of only two nations to place swimmers in the top five of both open water events aside from the three medals there were 20 4th-8th places IV. Away from the Games there are `good health` indicators that the World Class Programme is building a significant base for success in the future. There has been a significant increase in both European Junior market share and Senior world top 150 market share. The number of swimmers inside the Top 16 has almost doubled in the same period. Looking forward Great Britain already has some 59 swimmers who have achieved at least one FINA A qualification standard for the 2013 World Championships.
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