4011196
Evaluating of image sponsoring in football: Focusing on attitudes
(Bewertung des Imagesponsorings im Fußball: Einstellungen)
The purpose of this study was to evaluate the common image characteristics between a professional Hungarian football club and its sponsor company product (soft drink) and create a theoretical image-sponsoring model. Two research questions have been designed:
1) Has a significant different between the sponsor (product) and sponsored (club) image attributes among the subjects?
2) Could the sport consumers identify the common image features in the two groups?
© Copyright 2004 Pre-olympic Congress 2004. Thessaloniki, Grécia. de 6 a 11 de Agosto de 2004. Alle Rechte vorbehalten.
| Schlagworte: | |
|---|---|
| Notationen: | Sportgeschichte und Sportpolitik Sozial- und Geisteswissenschaften |
| Veröffentlicht in: | Pre-olympic Congress 2004. Thessaloniki, Grécia. de 6 a 11 de Agosto de 2004 |
| Sprache: | Englisch |
| Veröffentlicht: |
Thessaloniki
2004
|
| Online-Zugang: | http://cev.org.br/biblioteca/evaluating-of-image-sponsoring-in-football-focusing-on-attitudes/ |
| Seiten: | P.123 |
| Dokumentenarten: | elektronische Publikation |
| Level: | hoch |