4021499
Marketing and management models of China`s table tennis association membership system
Introduction:
The present study explores the membership system of the Chinese Table Tennis Association (CTTA), with respect to status, characteristics, rules and marketing trends of the system. The aim was to develop marketing and management models to fit the development of the market economy and ensure membership rights protection, in order to effectively promote the expansion of table tennis as a sport for all.
© Copyright 2008 2008 International Convention on Science, Education and Medicine in Sport: Proceedings, Vol. III. Published by People´s Sports Publishing House. All rights reserved.
| Subjects: | |
|---|---|
| Notations: | management and organisation of sport sport games |
| Published in: | 2008 International Convention on Science, Education and Medicine in Sport: Proceedings, Vol. III |
| Language: | English |
| Published: |
Guangzhou
People´s Sports Publishing House
2008
|
| Online Access: | http://www.brunel.ac.uk/374/Sport%20Sciences%20Research%20Documents/v3part2.pdf |
| Pages: | 280 |
| Document types: | congress proceedings |
| Level: | advanced |