Analysis of the overseas network communication capacity of Chinese athletes at the Beijing 2022 Olympic Winter Games

The overseas network communication capacity of Chinese athletes at the Beijing 2022 Olympic Winter Games is an important reflection of the international influence of China`s winter sports and is of great significance. This paper uses three dimensions, presence, evaluation, and recognition, to obtain information about Chinese athletes who won medals during the Beijing 2022 Olympic Winter Games on six platforms: Google, Wikipedia, Twitter, Facebook, Instagram, and YouTube for international overseas communication capacity analysis. It turns out that the overseas communication capacity of Chinese athletes at the Beijing 2022 Olympic Winter Games is positively correlated with the athletes` achievements. The better the athlete performs, the higher their overseas communication capacity index ranks. Moreover, the higher rank and more medals the athlete won, the higher his or her communication capacity index ranks. The overseas communication capacity index of athlete Eileen Gu is far ahead of others, indicating a significant head effect; there are differences between the communication capacity indices of Chinese athletes on different platforms, especially on Twitter, Facebook and Instagram; meanwhile, the communication capacities of Chinese athletes on Twitter are generally weak. The construction of the overseas communication capacity of Chinese athletes at the Beijing 2022 Olympic Winter Games still needs to be strengthened.
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Bibliographic Details
Subjects:
Notations:social sciences
Tagging:Kommunikation Social Media
Published in:International Communication of Chinese Culture
Language:English
Published: 2022
Online Access:https://doi.org/10.1007/s40636-022-00252-6
Volume:9
Issue:9
Pages:149-161
Document types:article
Level:advanced