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Protecting the people, or the Olympics? Agenda-cutting of the COVID-19 risk in the news coverage of Japan`s public broadcaster

This study explores a case of public service media finding itself in a predicament between adhering to its civic mission to serve the public interest, and prioritizing its self-preservation by bowing to political power. Contrasting the media coverage with epidemiological data, the study suggests that the COVID-19 risk in Tokyo was cut from the news agenda by Japan`s public broadcaster NHK ahead of the official postponement of the Olympic Games in March 2020. This case highlights the challenging balancing act of a semi-independent media organization between following a political agenda, that is, pushing a mega sports event, acting in its own economic interest as a media stakeholder of the Olympics, and at the same time protecting public health. On a methodological level, this case study aims to provide a showcase of how the agenda-cutting concept is concretely operationalized and how it can contribute to the analysis of various contexts, such as the complex relationship between public media and politics in times of a global pandemic.
© Copyright 2022 Media, Culture & Society. SAGE Publications. All rights reserved.

Bibliographic Details
Subjects:
Notations:organisations and events
Tagging:Coronavirus COVID-19 Medien
Published in:Media, Culture & Society
Language:English
Published: 2022
Online Access:https://doi.org/10.1177/01634437211060236
Document types:article
Level:advanced