Objective of the study was to analyze meanings of the term `sports aggression` in the sporting young people`s communities. Methods and structure of the study. The authors run an opinion poll of the Lesgaft National State University full-time sporting students` (n=180) groups to analyze the modern semantic field of the term sports aggression, with the students sampled from the Russian Language and Speech Culture course under 49.03.01 Physical Education discipline. We sampled the academic boxing, kickboxing, taekwondo, athletics, sport dance and figure skating groups Results and discussion. Linguistic and stylistic analyses of the Lesgaft National State University students` opinion poll data give reasons to conclude that the term sports aggression traditionally perceived as negative undergoes semantic transformations in the national mass media and sports communities. Growing use of this term in sports media and communities has transformed its perceived meaning into positive. A special role has been played in this process by mass culture that promoted and consolidated positive connotations of the term sports aggression. This means that language of the national mass media naturally transforms with the ongoing socio-cultural transformations with the relevant implications for the modern colloquial and literate Russian language.
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