This study contributes with new acknowledgment to the literature focussed on the role of sports on subjective well-being. Distinct from the existent literature, this body of work suggests a model aiming at the following: 1) exhibit the relationship between sports participation - weekly frequency and minutes of practice - and individual`s subjective well-being; and 2) determine the extent to which perceived value of elite sports impacts individual`s subjective well-being. Data was collected from 511 respondents. SEM was used to analyze the variables that were measured in accordance to previous studies. Findings showed that: 1) sports participation positively affected individual`s subjective well-being; and 2) perceived value of elite sports positively affected individual`s subjective well-being; These results have key managerial implications for sports policymakers, as well as for managers responsible for physical activity and sports development programmes.
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