4002480
O kriteriyakh kompetentnosti spetsialistov v oblasti sportivnogo marketinga
(About criteria of competence in specialists on sports marketing)
This research examined sport marketing competencies considered by 103 professionals to be important for sport marketing administrators. Four job segments within the profession were surveyed and included: sport marketing firms, amateur sport organizations, professional sport organizations, and college athletics.
© Copyright 1999 Teorija i Praktika fiziceskoj Kul'tury. NIZ TiPFK. All rights reserved.
| Subjects: | |
|---|---|
| Notations: | organisations and events sports facilities and sports equipment |
| Published in: | Teorija i Praktika fiziceskoj Kul'tury |
| Language: | Russian |
| Published: |
1999
|
| Online Access: | http://www.infosport.ru/press/tpfk/1999N4/p41-44.htm |
| Issue: | 4 |
| Pages: | 41-44 |
| Document types: | article |
| Level: | advanced |