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Ambush marketing and rule 40 for Tokyo 2020: A shifting landscape for Olympic athletes and their sponsors
McKelvey, S.
,
Grady, J.
,
Moorman, A. M.
Published in
Journal of Legal Aspects of Sport
(2021)
“…
Grady, J
.…”
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2
The Rio 2016 Olympics: Analyzing rule 40`s moment to shine
Grady, J.
Published in
Sport Marketing Quarterly
(2016)
“…
Grady, J
.…”
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Related Subjects
IOC
Olympic Games
marketing
NOC
Olympic Summer Games 2016
Olympic Summer Games 2020
Paralymics
USA
adjustment
athlete
commercialization
finances
individual
organisation
organizing
plyometrics
right
sponsoring
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