Introduction: The present study aimed to examine the effect of blue and red uniform colors on competitive anxiety and self-confidence in virtual sports competitions. Objective: We hypothesized that blue is related to higher levels of self-confidence (a feeling related to the approach motivational system), whereas red is related to higher levels of anxiety (a feeling related to the avoidance motivational system). Method: Participants were confronted with an opponent dressed in either blue or in red. Results: Results revealed that participants who were exposed to an opponent in blue reported a higher level of self-confidence, while those who were exposed to an opponent in red reported a higher level of cognitive anxiety, supporting the view that blue (red) is related to the approach (avoidance) motivational system. Conclusion: Our findings incite a pursuit of the examination of the relationship between blue, red, competitive anxiety, and self-confidence in sport competitions.
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