The study analyzes the educatory resource of competitive environment at a Children and Youth Olympic Reserve Sport School (CYORSS) with a special emphasis on the priority goals and challenges of the coaching service; key requirements to the professional qualities of the children`s coaches; and the junior athlete`s personality qualities valuable for the coaches, families and teammates. The study explores the education process management within the coach-athlete-family cooperation system with due attention to the individual motivations of and challenges faced by the underage athletes; and offers special initiatives to improve the training process and school educational service quality. It was found that the sport school viewed as the dynamic, open and consumer-needs-sensitive educatory environment for efficient cooperation of the school administration, coaches, underage athletes and their families - shall design its education policies so as to highlight the key problems, progress opportunities and growth points to facilitate the constructive reforms and effectively mobilize resources for progress.
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