The aim of the thesis is to analyze the current wearable smart technology industry, point out achievements and obstacles and predict growth of the wearable smart technology in the future. In this paper, readers will have the overall information of four main wearable smart devices: smart wristband/fitness trackers, smart watches, wearable cameras and smart glasses. In addition, a case study is carried out to research and access how differently male and female people who took part in the research choose and use wearable technologies. The research methods used are quantitative research along with information and figures collected from articles related to wearable smart technologies. The outcomes of this thesis is realiable. However, there should be other research in order to understand deeper how men and women choose and use wearable technologies. Companies can reference this thesis or similar ones in order to understand customer behavior or create, develop and improve products to please customers. Wearable technologies are taking closer steps into our lives. Achievements already created at the moment and in the future are limitless. Therefore, wearable industry should get more attention and investments from the community.
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