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  1. 1

    The game changer in French football: the case of Paris St. Germain

    Mirkovic, G., Sauer, T., Zülch, H.
    Published in Soccer & Society (2025)
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  2. 2

    Sport brand coexistence, competition and synergy: case study of the Sparta Prague ice hockey and football clubs

    Crossan, W., Šíma, J., Kaprálková, M.
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  3. 3

    Brand building and image perception in women football: a cross-country comparison between Brazil and Germany

    Costa, A., Secches Kogut, C.
    Published in Soccer & Society (2024)
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  4. 4

    Social media marketing strategy in English football clubs

    McCarthy, J., Rowley, J., Keegan, B. J.
    Published in Soccer & Society (2022)
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  5. 5

    Media strategies of professional football clubs

    Bekurov, R. V., Lingzhi, L., Maryna, L. P.
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  6. 6

    Das systematische Marktversagen im Profifußball - und warum ein Salary Cap keine Lösung ist (The systematic market failure in professional soccer - and why a salary cap is not a solution)

    Bühler, A.
    Published in Nachpielzeit (2020)
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  7. 7

    E-Sport im deutschen Profifußball. Zwischen digitalem Vermarktungsinstrument und offiziell anerkannter Sportart (Esport in German professional soccer: Between digital marketing tool and officially recognized sport)

    Röglin, L.
    Published 2020
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  8. 8

    Sport and the Pandemic. Perspectives on Covid-19's Impact on the Sport Industry

    P.l M. Pedersen, B. J. Ruihley, B. Li
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  9. 9

    Das Phänomen der Rattenrennen im deutschen und europäischen Profifußball

    Bühler, A.
    Published 2020
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  10. 10

    Ways to improve efficiency of professional sports financing mechanisms

    Litvishko, O. V., Vysotskaya, T. P., Bodrov, I. M., Nosov, S. M., Buyanova, V. T.
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  11. 11

    Players' ranking analysis versus team competitive success in EURO-2016

    Petrov, A. I., Petrova, D. A.
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  12. 12

    Sport und Stadtentwicklung. 16. Hamburger Kongress für Sport, Ökonomie und Medien 2016

    J. Förster, A. Hebbel-Seeger, T. Horky, H.-J. Schulke
    Published 2017
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  13. 13

    A research on soccer teams` brand associations

    Yildiz, Y.
    Published in The Sport Journal (2016)
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  14. 14

    Handbuch Fußball-Recht. Rechte, Vermarktung, Organisation

    M. Stopper, G. Lentze
    Published 2012
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  15. 15

    The price of NFL fandom: An exploratory study of the past, present, and future purchasing power of NFL fans

    Fountain, J. J., Finley, P. S.
    Published in The Sport Journal (2010)
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  16. 16

    Die Zukunft des Fußballs ist weiblich. Beiträge zum Frauen- und Mädchenfußball

    G. Gdawietz, U. Kraus
    Published 2007
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  17. 17

    Evaluating of image sponsoring in football: Focusing on attitudes

    Berkes, P., Nyerges, M.
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  18. 18

    Die politische Regulierung des Profifußballs

    Meier, H. E.
    Published 2005
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  19. 19

    Internetauftritte von Fußballbundesligisten im Rahmen der Vereins(marken)führung - Ergebnisse einer empirischen Analyse

    Dorlöchter, S., Hammann, P., Schumacher, A., Welling, M., Metzenthin, R., Gehle, C.
    Published 2002
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  20. 20

    Sport und neue Märkte: Innovation - Expansion - Investition

    Trosien, G.
    Published 2002
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