The ist the the center for sports knowledge and innovation of the FC Barcelona. They there produce and share knowledge, codevelop, test, and launch new products and services and promote and nurture an ecosystem. Fokus: The goal is to create an ecosystem that bolsters knowledge and innovation. This ecosystem is based on a model that promotes a culture of excellence and collaboration with prestige brands, universities, research centers, startups, entrepreneurs, students, athletes, investors and visionaries from all over the world. "We want to showcase the decades of knowledge that FC Barcelona has accumulated on topics such as health, nutrition, high athletic performance, the digital sphere and all topics related to sports and its impact on society. " The Hub wants to generate new knowledge and create new products and services that can benefit its own athletes, partners, fans and society in general. The activities are divided in 7 areas: Team Sports, Sports Performance, Analysis an sports technology, health and wellness, fan engagement and big data, smart facilities, social impact.