Professional soccer is big business and high politics. The primary concern of professional clubs is achieving good results and winning the next game. Integrating sport psychology is a lengthy process, and in order to succeed in professional sports, there is a need for a stable environment. For practitioners to be effective in professional sports organizations, they need to understand various levels of organizational culture. This article provides an overview of a sport psychology program in a Danish professional soccer club and personal experiences, as well as professional reflections on integrating self-reflexivity and cultural sensitivity into the practitioner's philosophy.
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