This paper examines whether a national cultural characteristic (long-term orientation) influences turnover frequency of head coaches of national football teams. We use a sample covering 90 countries and apply ordinary least squares and negative binomial regressions. The results show that turnover frequency is lower in countries with pragmatic (long-term orientation) cultures than in countries with normative (short-term orientation) cultures, after controlling national team performance and institutional variables. The results also show that countries with higher levels of control over corruption have less coaching turnover.
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