In the 2016-2017 English Premier League season, 16% of all goals scored came from set-pieces (corners and free kicks). However, there exists a great disparity in those numbers as a team such as West Bromwich Albion scored 16 out of their 43 goals from set-pieces (>35% of their goals), whilst others obtain less than 7% of their goals from set-pieces (e.g., Sunderland scored 2 out of their 29 goals from set-pieces). The gap in resources between the richest and poorest teams in world football is growing wider each season as demonstrated by Paris St German spending a world record 220 million Euro on Neymar who scored 15 goals. The ability for a small market team to replicate the same goal output for the price of an effective set-piece strategy is a clear market inefficiency that can be exploited. Therefore, any new method that can help teams exploit this inefficiency would be a key advantage.
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