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Use of social media to communicate sport science research

Scientists and coaches acknowledge that an information gap exists between research and practice. Communication barriers hinder applying research findings in a timely manner. This investigation examined the usefulness of social media to communicate sport science research. A Facebook fan page and a website dedicated to translating soccer-related research (Science of Soccer Online, SSO) were established. T he Facebook fan page accounted for the largest number referrals to the SSO website. Those accessing SSO via Facebook spent nearly 5 min on the site and viewed 1-2 articles per visit. A survey about the usefulness of the Facebook indicated that most respondents noticed and utilized links posted on the Facebook fan page. Survey participants also indicated that they used the fan page to access the SSO website. The results suggest a Facebook fan page that provides links to practical scientific information is a potentially useful means of communicating sport science to practitioners.
© Copyright 2011 International Journal of Sports Science and Coaching. Multi-Science Publishing. All rights reserved.

Bibliographic Details
Subjects:
Notations:training science
Published in:International Journal of Sports Science and Coaching
Language:English
Published: 2011
Online Access:http://multi-science.metapress.com/content/624552753r407818/?p=14b5d1753553496e92ec512ca24046b2&pi=8
Volume:6
Issue:2
Pages:295-300
Document types:article
Level:advanced